Privacy Policy

Your privacy matters to us. This policy explains how influence.et collects, uses, and protects your information.

Last updated: January 15, 2025

1. Information We Collect

We collect information you provide directly when you create an account, complete your profile, post campaigns, submit bids, or communicate through our platform. This includes your name, email address, phone number, business details, social media handles, and payment information.

We automatically collect certain technical information when you use influence.et, including your IP address, browser type, device information, operating system, pages visited, and interactions with the platform. We use cookies and similar tracking technologies to gather this data.

If you connect a social media account (such as TikTok, Instagram, or YouTube), we may collect publicly available data from those platforms, including follower counts, engagement metrics, and content performance data, to facilitate campaign matching and analytics.

2. How We Use Your Information

We use the information we collect to operate, maintain, and improve the influence.et platform. This includes facilitating connections between brands and creators, processing transactions, providing customer support, and personalizing your experience.

Specifically, we use your information to: create and manage your account; match brands with relevant creators; process bids, contracts, and payments; send notifications about campaign activity; provide analytics and performance insights; enforce our terms of service; and prevent fraud and abuse.

We may also use aggregated and anonymized data for research, analytics, and platform improvement purposes. This data cannot be used to identify any individual user.

3. How We Share Your Information

We share your profile information with other users of the platform as necessary to facilitate campaigns. For example, when a creator bids on a campaign, the brand can view the creator's profile, portfolio, and engagement metrics.

We may share information with trusted third-party service providers who assist us in operating the platform, including payment processors, cloud hosting providers, email services, and analytics tools. These providers are contractually obligated to protect your data.

We may disclose your information if required by law, regulation, legal process, or governmental request. We may also share information to protect the rights, property, or safety of influence.et, our users, or the public.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Security

We implement industry-standard security measures to protect your personal information, including encryption in transit (TLS/SSL), encryption at rest, secure access controls, and regular security audits.

While we take reasonable measures to protect your data, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information and encourage you to use strong passwords and protect your account credentials.

5. Cookies & Tracking Technologies

We use cookies, local storage, and similar technologies to maintain your session, remember your preferences, analyze platform usage, and deliver relevant content. Essential cookies are required for the platform to function properly.

You can control cookie preferences through your browser settings. However, disabling certain cookies may limit your ability to use some features of the platform. We do not currently respond to "Do Not Track" browser signals.

6. Your Rights

You have the right to access, correct, update, or delete your personal information at any time through your account settings. You may also request a copy of the data we hold about you by contacting us at [email protected].

You can opt out of non-essential communications by updating your notification preferences or by clicking the unsubscribe link in any marketing email. Note that we may still send transactional messages related to your account and active campaigns.

If you wish to delete your account entirely, please contact our support team. We will process your request within 30 days, subject to any legal retention obligations.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain certain information as required by law, for legitimate business purposes, or to resolve disputes.

Campaign data, including contracts, deliverables, and payment records, may be retained for a longer period to comply with financial and legal obligations under Ethiopian law.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our platform and updating the "Last Updated" date.

Your continued use of influence.et after any changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: [email protected] Address: Bole Sub City, Addis Ababa, Ethiopia Phone: +251 911 234 567

Influence.et — Ethiopia's #1 Influencer Marketplace