About influence.et
We are on a mission to connect Ethiopian brands with the country's most talented creators, building the infrastructure for a thriving digital creator economy.
Founded in Addis Ababa
influence.et was born out of a simple observation: Ethiopia's digital economy is growing at an incredible pace, yet brands and creators struggle to find and work with each other effectively.
Negotiations happen in scattered DMs. Payments lack transparency. Deliverables slip through the cracks. We saw an opportunity to build the bridge — a professional platform that brings structure, trust, and scale to influencer marketing in Ethiopia.
Today, we serve hundreds of brands and creators across Addis Ababa and beyond, facilitating campaigns on TikTok, Instagram, YouTube, and Telegram. Our vision is to make Ethiopia's creator economy accessible, professional, and rewarding for everyone involved.
The people behind influence.et
A passionate team dedicated to building Ethiopia's creator economy from the ground up.
Abebe Tesfaye
Chief Executive Officer
Former digital strategist with 10+ years in Ethiopia's tech ecosystem. Passionate about empowering local creators.
Meron Hailu
Chief Technology Officer
Full-stack engineer and open-source advocate. Previously built scalable platforms for East African startups.
Yonas Bekele
Head of Growth
Growth marketing veteran who scaled multiple Ethiopian brands to national recognition through digital channels.
Hiwot Tadesse
Head of Community
Community builder and content creator with deep roots in Ethiopia's influencer landscape.
What drives everything we do
Transparency
Open pricing, clear contracts, and honest communication between brands and creators. No hidden fees, no surprises.
Community
We believe in lifting the entire Ethiopian creator economy. When one creator succeeds, the whole community grows.
Innovation
Constantly building tools tailored for Ethiopia's unique digital landscape, from local payment integrations to Amharic support.
Excellence
We hold ourselves and our platform to the highest standards, delivering a professional experience for brands and creators alike.
Join our journey
Whether you're a brand looking to reach Ethiopian audiences or a creator ready to monetize your influence, we'd love to have you.